After you buy and read SEO Made Simple now you can try to learn SEO (Search Engine Optimization)at The Art of SEO: Mastering Search Engine Optimization (Theory in Practice).
SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
The Art of SEO book is written by four well-known SEO experts: Eric Enge, Stephen Spencer, Rand Fishkin and Jessie Stricchiola. Each one of the authors demonstrates their ability in explaining to the reader their wealth of knowledge on this subject.
This is the first of its kind in my opinion for a book to cover so many aspects of SEO from the planning of your site and audience, to working and testing algorithms of the various search engines, to creating SEO friendly content, trakcing and measuring your results and ROI.
A brief review of each chapters contents:
Chapter 1 : The Search Engines: Reflecting Consciousness and Connecting Commerce
Chapter 2 : Search Engine Basics
Chapter 3 : Determining Your SEO Objectives and Defining Your Site's Audience
Chapter 4 : First Stages of SEO
Chapter 5 : Keyword Research
Chapter 6 : Developing an SEO-Friendly Website
Chapter 7 : Creating Link-Worthy Content and Link Marketing
Chapter 8 : Optimizing for Vertical Search
Chapter 9 : Tracking Results and Measuring Success
Chapter 10 : Domain Changes, Post-SEO Redesigns, and Troubleshooting
Chapter 11 : Honing the Craft: SEO Research and Study
Chapter 12 : Build an In-House SEO Team, Outsource It, or Both?
Chapter 13 : An Evolving Art Form: The Future of SEO
The Art of SEO book should be considered a 'bible' on SEO because I cannot think of any other topic that has been left out. I have already used this book for two websites my company has developed and improved its search results by at least 10-20%. SEO is definitely an art form in a way and so many designers and devlopers overlook this when they are creating a website because either of the lack of time or mainly due to the lack of knowledge.
Even though this book has lots and lots of information, you can take parts or sections of this book and apply it immediately to a website you are currently working on or have worked on like I did. I cannot stress enough how important SEO is and this book is an invaluable resource. A must buy!
SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
The Art of SEO book is written by four well-known SEO experts: Eric Enge, Stephen Spencer, Rand Fishkin and Jessie Stricchiola. Each one of the authors demonstrates their ability in explaining to the reader their wealth of knowledge on this subject.
This is the first of its kind in my opinion for a book to cover so many aspects of SEO from the planning of your site and audience, to working and testing algorithms of the various search engines, to creating SEO friendly content, trakcing and measuring your results and ROI.
A brief review of each chapters contents:
Chapter 1 : The Search Engines: Reflecting Consciousness and Connecting Commerce
Chapter 2 : Search Engine Basics
Chapter 3 : Determining Your SEO Objectives and Defining Your Site's Audience
Chapter 4 : First Stages of SEO
Chapter 5 : Keyword Research
Chapter 6 : Developing an SEO-Friendly Website
Chapter 7 : Creating Link-Worthy Content and Link Marketing
Chapter 8 : Optimizing for Vertical Search
Chapter 9 : Tracking Results and Measuring Success
Chapter 10 : Domain Changes, Post-SEO Redesigns, and Troubleshooting
Chapter 11 : Honing the Craft: SEO Research and Study
Chapter 12 : Build an In-House SEO Team, Outsource It, or Both?
Chapter 13 : An Evolving Art Form: The Future of SEO
The Art of SEO book should be considered a 'bible' on SEO because I cannot think of any other topic that has been left out. I have already used this book for two websites my company has developed and improved its search results by at least 10-20%. SEO is definitely an art form in a way and so many designers and devlopers overlook this when they are creating a website because either of the lack of time or mainly due to the lack of knowledge.
Even though this book has lots and lots of information, you can take parts or sections of this book and apply it immediately to a website you are currently working on or have worked on like I did. I cannot stress enough how important SEO is and this book is an invaluable resource. A must buy!
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