Building Findable Websites: Web Standards, SEO Made Simple, and Beyond Book. This well-written and informative book on getting your web site noticed by users boils the advice down to one sentence: "Your content should always be written for humans first, and search engines second!" It emphasizes building attractive content first, then removing any roadblocks that would prevent search engines from finding it.
The Building Findable Websites Book is an interesting blend of high-level strategy and low-level techie tools and techniques. The mostly likely audience is actually webmasters more than web designers or marketers, although all would benefit from it. The most valuable part for me was the review of the many management tools, most of them free, available for studying your web site and learn about The Art of SEO.
The web standards part doesn't really get a lot of attention in this book. No one today is going to seriously argue against following web standards. The advice in this book is limited to "use HTML elements for what they were designed for," with a promise that that will improve your search rankings. For example, it recommends using the various header levels to structure your document instead of just using boldface and bigger type, and it recommends using tables only for tabular date and using CSS for precise placement of a mosaic of elements.
A lot of what's here is not really about findability but about making your site worth finding, and about how to hold on to your audience once they've found the site. It covers techniques such as mailing lists (old technology but still very valuable), RSS feeds, user-generated content (such as product reviews), and blogs.
The book makes the interesting point that authoring for search engines is very similar to authoring for the visually impaired. If you are careful to make your site accessible to humans, it will automatically be more accessible to search engines. There is specific advice on handling blogs, JavaScript menu systems, Shockwave Flash, and Ajax.
The Building Findable Websites Book is an interesting blend of high-level strategy and low-level techie tools and techniques. The mostly likely audience is actually webmasters more than web designers or marketers, although all would benefit from it. The most valuable part for me was the review of the many management tools, most of them free, available for studying your web site and learn about The Art of SEO.
The web standards part doesn't really get a lot of attention in this book. No one today is going to seriously argue against following web standards. The advice in this book is limited to "use HTML elements for what they were designed for," with a promise that that will improve your search rankings. For example, it recommends using the various header levels to structure your document instead of just using boldface and bigger type, and it recommends using tables only for tabular date and using CSS for precise placement of a mosaic of elements.
A lot of what's here is not really about findability but about making your site worth finding, and about how to hold on to your audience once they've found the site. It covers techniques such as mailing lists (old technology but still very valuable), RSS feeds, user-generated content (such as product reviews), and blogs.
The book makes the interesting point that authoring for search engines is very similar to authoring for the visually impaired. If you are careful to make your site accessible to humans, it will automatically be more accessible to search engines. There is specific advice on handling blogs, JavaScript menu systems, Shockwave Flash, and Ajax.
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